general / 14.07.2022

Today marks the anniversary of the flood disaster in the Ahr Valley, and rightly so, it is receiving widespread media coverage, because the flood is one of the biggest disasters of the post-war period in Germany. The pressure of suffering on the ground is great, the mourning for human losses can be felt everywhere, and the despair after property losses is still immeasurable. That is why commemoration is important today. And thanks. Because many people, institutions and politicians are still helping. The reconstruction will take a long time....

general / 01.06.2021

As we know today, climate change is man-made. The question of how we behave therefore determines our future and that of our planet. When market researchers categorize people's behavior, they develop so-called personas. Personas also exist to describe people who behave in a sustainable way....

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