As we know today, climate change is man-made. The question of how we behave therefore determines our future and that of our planet. When market researchers categorize people's behavior, they develop so-called personas. Personas also exist to describe people who behave in a sustainable way....
Often it is assumed that consumers support the Circular Economy mainly through demanding circular products. System thinkers say, consumers are overestimated in this role. Furthermore, this mindset suggests that we can maintain our current system. The only thing consumers need to do is to consume differently. But that doesn't go far enough. This we would like to clarify in this blog post....
What we learn from nature science is that blue whales get disoriented by ship noise, dying riffs, rising temperatures due to climate change or because they are swallowing plastic waste. Just like the whales our material world is disoriented....
The circular economy is an answer on how to survive on this planet after all. Future reality will be designed by circular thinking and behaving....
The Circular Economy already offers some answers to the question of how the economy could be in the future. However, the theory is not complete. It still lacks an idea how we as humans are described in this new world. How would people have to be or act if the theory of the Circular Economy were to become reality? We dare to attempt a formulation that - following the Circular Economy - we call Homo Circularis....
What does it mean to become a Circular Society? Cognitive elements in answer to how to learn circular behavior and homo circularis....