Sustainability consulting, strategic. Modul 7

In-depth: Marketing – Fifty shades of green

Companies are often very ambitious when it comes to climate protection and sustainability. But what does it look like in reality? If you take a closer look at the supposedly green measures, you find that they are often merely greenwashing and not effective measures. The dangers lurking in greenwashing and how to avoid them are elementary to successful implementation of circular projects. Here we provide an overview of terms, case law and possible applications for positioning your own climate contribution in marketing.